State and Local Government Markeing

Government stakeholders understand the complexity of the process is a direct result of our public trust. Government policy makers, managers and employees are regulated to meet the demands of us, citizens. Their decision making process is not based on profit motives but we do expect our governments to be run efficiently.

Developing a long standing partnership with government officials requires patience and character.

Government is open to new ideas and vendor comments. They appreciate vendors who know and understand their procurement restraints. It is incumbent on the vendor to develop and establish a well thought out strategy when marketing to Government.

Government Marketing Process

Doing business with the government requires a measure of strategic planning and management. It is critical to align your business activities to the vision and strategy of the organization. The diagram above is a form of a balanced scorecard that provides a simple framework for positioning employee benefits. This approach to marketing and planning enables teams to develop marching orders that align with client missions and industry constraints.