VAPSM Association Events Richmond

June 17

VAPSM Reserved Tables at Blackfinn Come meet and greet your peers. We are inviting area Association Executive Directors and Member Service Managers to Blackfinn for complementary light hors d´oeuvres and drinks. Parking will validated for invited guest. Please confirm your invitation by sending us an email on our contact us site. After work social 5:30-7:00pm

Sept 15

VAPSM Reserved Tables at Blackfinn Come meet and greet your peers. We are inviting area Association Executive Directors and Member Service Managers to Blackfinn for complementary light hors d´oeuvres and drinks. Parking will validated for invited guest. Please confirm your invitation by sending us an email on our contact us site. After work social 5:30-7:00pm

Association Marketing

Associations are defined as "An organized body of people who have an interest, activity, or purpose in common; a society." Marketing to Associations requires one to understand the inherent need to serve each member as a part of a larger community with common interest. Membership to associations often has privileges and rights that are exclusive to membership.

Larger Associations leverage member size to create member benefits that represent offers that an individual could not find if they sought out the same service on their own. It is important to note that if the purpose of the formation of an Association is to exclusively provide a body of people insurance services than it does not qualify as a "natural group".