Virginia Public Sector Marketing

This site is dedicated to developing and enriching business relationships with Public Sector Administrators, Associations, and Brokers who communicate or market benefits to each other or to their members. The site's author, Karl Cureton, has spent more than a decade managing, advising, and leading Federal, State and Local Government and Associations. He currently markets insurance products and benefit consulting services to Public Sector entities statewide.

Virginia is open for business. We have a rich history of innovation and change. We are balanced with the history of being the gateway to the south, while we enjoy the excitement of leading the country as a technology enabler giving us the distinction of the "Digital Dominion". Government and Associations fall along the same duality. They are both set in tradition and yet on the cusp of innovation.

So What Makes Public Sector Marketing So Different?

Trust, expertise, and patience is required to effectively do business with Public Sector clients. We define public sector as all non-stock entities required to have a federal ID number, with the exception of Sole Proprietors (obviously they are businesses and would be considered commercial).

Typically doing business with Government requires a procurement process. There are Virginia codes to comply with and ethics standards that one needs to be aware. Knowing the rules of the road will better ingratiate one into the Public Sector "culture". And yes it is a thing all to itself.